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    Privacy & Cookie Policy 

    Last updated: December 21th, 2021 
    This Privacy Policy describes our policies and procedures on the collection, use and disclosure of Your personal information when You use the service and tells You about Your privacy rights and how the law protects You.

    INTERPRETATION AND DEFINITIONS

    INTERPRETATION 

    The words of which the initial letter is capitalized have the meanings defined herein. The following definitions shall have the same meaning regardless of whether they appear in singular or in the plural. 

    DEFINITIONS
    For the purposes of this Privacy Policy:

    RESPONSIBLE ENTITY

    The person responsible within the meaning of the General Data Protection Regulation and other national data protection laws of the member states and other data protection regulations is:

    Sentum
    Calle de la Manigua 41, atico 1. 08027  Barcelona, Spain
    Tel.: +34 658 23 82 09
    E-Mail: info@sentum.com
    Website: https://www.sentum.com/  

    COLLECTING AND USING YOUR PERSONAL DATA 

    CATEGORIES OF DATA COLLECTED AND PURPOSES

    PERSONAL DATA


    We collect and process the following categories of data for the respective purpose. We have identified the legal basis as well as the applicable retention period for the specific purposes. 

    Purpose of the ProcessingPersonal DataLegal basisRetention period
    Management of product purchases, deliveries, invoicing, and accounting regulationsFirst name, last name, email address, postal address, telephone number, delivery address, an order placed, delivery tracking number, registration, and unsubscription date, means of payment, credit card numberPerformance of the Contract, legal obligations, and legitimate interest of the Responsible Entity to establish, exercise, and defend his rights in Court10 years from the date of the Product purchase EXCEPT for 15 months from the product purchase date for banking data (immediately for the visual cryptogram)
    Creation and management of customer accountsFirst name, last name, email address, postal address, telephone number, date of creation of the customer account, date of deletion of the customer accountThe legitimate interest of the Responsible Entity in the creation of a customer account following the purchase of a product by You3 years from Your last login to Your customer account OR immediately upon deletion of the customer account
    Management of commercial relations and prospectingFirst name, last name, email address, postal address, telephone number, purchase historyThe legitimate interest of the Responsible Entity to promote its products3 years from the last contact by You or from the end of the commercial relationship
    Newsletter managementEmail address, first name, last name, telephone numberThe legitimate interest of the Responsible Entity to promote its productsUpon unsubscription
    Securing and improving the Site IP Address, Browsing Personal DataThe legitimate interest of the Responsible Entity to protect the website and service, identify, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of our websites, and claims and other liabilities, including by enforcing the terms and conditions that govern the services we provide13 months
    Complaints, customer service management and collection of reviewsFirst name, last name, email address, postal address, telephone number, purchase history, communication exchanges between You and Us, IP addressPerformance of the Contract, Legitimate interest of the Responsible Entity to improve its products and customer service to the fullest extent3 years from the last contact by You
    Site statistics and personalized advertisingIP address, Browsing Personal Data, Usage Data (as explained below), and collection of consentYour consent13 months
    SponsorshipEmail address, first and last name, and collection of consentYour consent3 years after the application for a sponsorship link

    The Responsible Entity reserves the right to anonymise the Personal Data processed before deleting it. The anonymized data may then be processed for statistical purposes.

    USAGE DATA

    Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, pages of our service that You visit, navigation on our pages, time and date of Your visit, time spent on those pages, unique device identifiers and other diagnostic data.
    When You access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our service or when You access the service by or through a mobile device. 

    TRACKING TECHNOLOGIES, COOKIES AND SERVER LOG FILES

    We use cookies and similar tracking technologies to track the activity on our service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our service. Almost every website uses cookie technology. It is downloaded by Your Internet browser the first time You visit a website. The next time You visit this website using the same device, the cookie and the information stored in it is either sent back to the website that generated it (first-party cookie) or sent to another website to which it belongs (third-party cookie). In this way, the website recognizes that You have already been called up with this browser and in some cases varies the content displayed. Some cookies are extremely useful because they can improve the user experience when You revisit a website that You have visited several times before. For example, assuming You are using the same device and browser as before, Cookies remember Your preferences, tell You how to use a page, and tailor the offers displayed to Your personal interests and needs. Learn more about cookies: All About Cookies.

    Absolutely necessary Cookies, also called “strictly necessary”, guarantee functions without which You would not be able to use this website as intended. These cookies are used exclusively by Sentum and are therefore so-called first-party Cookies. They are only stored on Your computer during the current browser session. Such Cookies ensure, for example, the functionality of a change from HTTP to HTTPS in case of a page change, and thus the compliance with increased security requirements for data transmission.

    First Party Cookies, where there is consent required on this website: Cookies, which according to a purely legal definition are not absolutely necessary in order to use the website, nevertheless fulfill important tasks. Without these Cookies, functions that enable comfortable surfing on our website, such as saving a language selection You have made, are no longer available and would therefore have to be queried again on each page.

    Third-party cookies, where there is consent required on this website: Sentum also integrates third-party content into this website. Examples are the integration of Facebook services. These third-party services can theoretically set Cookies while You are visiting our website and thereby receive information, for example, that You have visited our website. Please visit the websites of these third-party providers for more information on their use of Cookies. If You have decided not to give or withdraw Your consent to the use of Cookies requiring Your consent, You will only be provided with those functions of our website that we can guarantee to use without these Cookies. Website areas that potentially offer the technical possibility to integrate third-party content and thus set third-party Cookies are not available to You in this case. You will be informed of this by a corresponding note. Should You nevertheless wish to use the website content in such a case, this is possible, but subject to Your declaration of consent to the use of Cookies requiring Your consent. If You do not wish to allow cookies, You can set this in Your browser.

    If You delete all Your Cookies at a later date, You will need to go through the process again; the same applies if You visit this website from other computers. If Your security settings are too high and the cookie is blocked, we will not be able to process Your request. You will be notified and should repeat the opt-out process with lower security settings. 

    WEB ANALYSIS

    The following list of web analysis tools is subject to change at any time. The Responsible Entity undertakes to require its Third Party Service Providers to provide sufficient guarantees as to the implementation of appropriate technical and organizational measures so that the processing complies with legal and regulatory requirements and guarantees the protection of Your rights. In addition, the Responsible Entity may share Personal Data with any Third Party Service Provider for Processing when a legal obligation to do so is in force.

    USE OF GOOGLE ANALYTICS

    We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics sets cookies on the user’s computer (for cookies, see above) and enables us to analyze Your use of our website. The information generated by the Cookies about Your use of our website (including Your IP address) is usually transferred to a Google server in the USA and stored there. As far as possible, the IP address of Google users within member states of the European Union or in other signatory states to the Agreement on the European Economic Area is shortened beforehand. The full IP address is only transferred to a Google server in the USA and shortened there in exceptional cases.

    When Google transfers personal information from the European Union (EU) to the United States, it is in accordance with the agreed-upon framework (the “Privacy Shield Framework”) between the US Department of Commerce and the European Commission. For more information, please visit: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

    This information is used by Google on our behalf to evaluate Your use of our website, to compile reports on the activities of the website, and to provide other services associated with the use of our website and the Internet. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. The IP address determined by Google Analytics will not be merged with other Google data.

    Our website also uses Google Optimize 360. It is an experience personalization and testing platform with native connections to our Google performance and advertising data. Google Optimize 360 allows us to create custom segmented customer experiences and then test those experiences to increase engagement, interactions, and conversion goals.

    USE OF GOOGLE ADS

    On our website, we use Google Ads Conversion, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can use advertising material (so-called Google Ads) on external websites to draw attention to our offers and services. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are.

    These advertising media are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server Cookies (for Cookies, see above), through which certain parameters can be measured to measure success, such as the display of ads or clicks by users. If You reach our website via a Google ad, Google Ads will store a cookie on Your device. These cookies usually expire after 30 days and are not intended to identify You personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values for this cookie.

    These cookies enable Google to recognize Your internet browser. If a user visits certain pages of an ad client’s website and the cookie stored on their computer has not expired, Google and the client may recognize that the user clicked on the ad and was redirected to that page. A different cookie is associated with each ad client. As a result, Cookies cannot be tracked through the websites of ad clients.

    When Google transfers personal information from the European Union (EU) to the United States, it is in accordance with the agreed-upon framework (the “Privacy Shield Framework”) between the US Department of Commerce and the European Commission. For more information, please visit: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

    For more information about how we treat user information, please see Google’s privacy policy at: https://www.google.de/intl/de/policies/privacy  

    USE OF GOOGLE TAG MANAGER (GTM)

    Google Tag Manager (GTM”) is a tag management system to manage JavaScript and HTML tags used for tracking and analytics on websites. Tags are small code elements that, among other things, are used to measure traffic and visitor behavior: to understand the effect of online advertising and social channels; to set up remarketing and orientation towards target groups; and to test and optimize websites. GTM makes it easier for us to integrate and manage our tags.

    If You have performed deactivation, GTM takes this deactivation into account. For more information about GTM’s privacy practices, please visit https://policies.google.com/privacy?hl=en and terms of use at https://www.google.com/analytics/tag-manager/use-policy/.

    USE OF KLAVIYO

    Our website uses Klaviyo. This is an e-mail service of Klaviyo Inc. Klaviyo uses Cookies. Klaviyo is used to send emails to customers and users. The behavior of the user is analyzed in order to send suitable emails. You can refuse to store Klaviyo Cookies by selecting the appropriate settings in Your browser software. Please note, however, that this may lead to a malfunction of our website. For more information, about how Klaviyo handles user data, please visit:
    https://www.klaviyo.com/privacy/policy#links

    When Klaviyo transfers personal information from the European Union (EU) to the United States, it is in accordance with the agreed-upon framework (the “Privacy Shield Framework”) between the US Department of Commerce and the European Commission. For more information, please visit:
    https://www.privacyshield.gov/list

    USE OF BONJORO

    Our website uses Bonjoro. This is a tool from Vimily Pty Ltd that sends customers personalised videos via e-mail. For more information on how they handle user data, please refer to the Bonjoro privacy policy at: https://www.bonjoro.com/privacy-policy


    USE OF EASY GDPR

    Our website uses Easy GDPR. This is a tool that provides simplified Personal Data access for our user. For more information about how EasyGDPR handle user data, please see their privacy policy: https://easygdpr.zendesk.com/hc/en-us/articles/360008641212-Privacy-Policy


    USE OF LUCKY ORANGE

    Our website uses Lucky Orange. This is a tool that allows us see historical statistics of the users on our website and see what keywords, locations, referrers, tweets, languages the users are showing. We use this tool in order to optimize user experience and to analyze our user behaviour. The behaviour of the users is recorded anonymously. You can refuse to store Lucky Orange Cookies by selecting the appropriate settings in Your browser software. Please note, however, that this may lead to a malfunction of our website. For more information about how Lucky Orange handles user data, please visit: https://help.luckyorange.com/category/94-privacy-and-security

    When Lucky Orange tranfers personal information from the European Union (EU) to the United States, it is in accordance with the agreed upon framework (the “Privacy Shield Framework”) between the US Department of Commerce and the European Commission. For more information, please visit: https://www.privacyshield.gov/list


    USE OF FACEBOOK PIXEL

    Our website uses the Facebook pixel. These are Cookies (see below for details) from Facebook Inc. The Facebook pixel is used to analyze the behavior of users. This data can be processed in the USA or within the EEA. You can refuse to store Facebook pixels by selecting the appropriate settings in Your browser software. Please note, however, that this may lead to a malfunction of our website.

    The Facebook pixel records these five types of data:

    HTTP headers: everything that is present in HTTP headers. HTTP headers are a standard web protocol that is sent between any browser request and any server on the Internet. HTTP headers contain IP addresses, information about the web browser, page location, document, referrer, and the visitor to the web page.

    Pixel-specific data: this includes the pixel ID and the Facebook cookie.

    Button-click data: this includes any buttons clicked by visitors to the website, the labels of those buttons and any pages viewed as a result of clicking on the button.

    Optional values: Developers and marketers can optionally send additional information about the visit via personalized data events. Examples of personalized data events are conversion value, page type, and more.

    Form field names: these include the names of web page fields such as “email”, “address” and “quantity” that are filled out when a product or service is purchased. The pixel does not capture field values unless the advertiser includes them in the extended match or under optional values.

    USE OF LINKEDIN ADS

    Our website uses Linkedin Ads. For further information on how LinkedIn handles customer data, please visit: https://www.linkedin.com/legal/privacy-policy

    SOCIAL PLUGINS

    Our website uses social plugins (“plugins”) from various social networks. With the help of these plugins You can, for example, share content or recommend products to others.

    Your browser will establish a direct connection with the servers of the respective social network as soon as You call up a website of our Internet presence. The content of the plugin is transmitted directly from the social network to Your browser, which integrates it into the website. Of course, the plugins can be deactivated again with one click.

    By integrating the plugins, the social network receives the information that You have called up the corresponding page of our website. If You are logged in to the social network, it can assign the visit to Your Account. If You interact with the plugins, for example, by clicking the Facebook “Like” button or making a comment, the corresponding information is transmitted directly from Your browser to the social network and stored there.

    The purpose and scope of data collection and the further processing and use of data by social networks as well as Your rights and setting options for the protection of Your privacy can be found in the data protection notices of the respective networks or websites. 

    If You do not want social networks to collect data about You via our website, You must log out of these networks before You visit our website.

    On our website we use the following plugins:

    Facebook, Google+, Twitter, Instagram, and Pinterest

    Even if You are not logged in to the social networks, data can be sent to the networks from websites with active social plugins. An active plugin sets a cookie with an identifier each time You visit the website. Since Your browser sends this cookie every time You connect to a network server without being asked, the network could in principle use it to create a profile of which websites the user belonging to the identifier has visited. And it would then also be possible to assign this identifier to a person again later – for example, when logging in to the social network later.

    FACEBOOK

    Our pages integrate plug-ins from the social network Facebook, provider Facebook Inc. 1 Hacker Way, Menlo Park, California 94025, USA, and Facebook Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. You can recognize the Facebook plug-ins by the Facebook logo or the “Like-Button” (“Like”) on our site. An overview of the Facebook plug-ins can be found here:
    https://developers.facebook.com/docs/plugins/

    When You visit our pages, the plug-in establishes a direct connection between Your browser and the Facebook server. Facebook thereby receives the information that You have visited our site with Your IP address. If You click on the Facebook “Like-Button” while You are logged in to Your Facebook Account, You can link the contents of our Pages on Your Facebook profile. This allows Facebook to associate Your visit to our Pages with Your user account.

    In addition, we maintain an online presence on Facebook, the so-called fan page, in order to be able to communicate with the customers, interested parties, and users active there and to inform them about our services.

    When using the fan page or the plug-ins, Your data may be processed outside the European Union. This can result in risks for You, because it can make it more difficult for You to enforce Your rights, for example. In cases where Personal Data is transferred to the USA, Facebook has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.)

    TWITTER


    Our website uses so-called social plugins (“Plugins”) of the microblogging service Twitter, which is operated by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plugins are marked with a Twitter logo, for example in the form of a blue “Twitter bird”. If You call up a page of our website that contains such a plugin, Your browser establishes a direct connection to the servers of Twitter.

    The content of the plugin is transmitted by Twitter directly to Your browser and integrated into the page. Through the integration, Twitter receives the information that Your browser has called up the corresponding page of our website, even if You do not have a profile on Twitter or are not currently logged in to Twitter. This information (including Your IP address) is transmitted by Your browser directly to a Twitter server in the USA and stored there. If You are logged in to Twitter, Twitter can immediately assign Your visit to our website to Your Twitter Account.

    If You interact with the plugins, for example by clicking the “Twitter” button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on Your Twitter account and displayed to Your contacts. For the purpose and scope of data collection and the further processing and use of data by Twitter as well as Your rights and settings options for the protection of Your privacy, please refer to the Twitter privacy policy:
    https://twitter.com/privacy

    If You do not want Twitter to associate the data collected via our website directly with Your Twitter Account, You must log out of Twitter before visiting our website. You can also completely prevent the Twitter plugins from loading by using add-ons for Your browser.

    GOOGLE+

    We use plug-ins from the social network Google+, which is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). An overview of Google’s plugins and their appearance can be found here: developers.google.com/+/web/

    PINTEREST

    We use plugins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, USA (“Pinterest”). The link to Pinterest’s privacy policy can be found here: Pinterest’s privacy policy: about.pinterest.com/privacy/

    INSTAGRAM

    We use plugins from the Instagram social network, which is operated by Instagram, LLC Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The link to Instagram’s privacy policy can be found here: Instagram’s Privacy Policy: instagram.com/about/legal/privacy/#

    If You do not want social networks to collect information about You through active plugins, You can either simply disable the social plugins with a single click on our websites or select the “Block third-party cookies” function in Your browser settings. Then the browser will not send cookies to the server for embedded content from other providers. With this setting, however, other cross-site functions besides the plugins may no longer work.

    WE MAY SHARE YOUR PERSONAL INFORMATION IN THE FOLLOWING SITUATIONS: 

    In addition, we may share Your information to comply with legal and regulatory requirements, and protect against and prevent fraud, illegal activity (such as identifying and responding to incidents of hacking or misuse of our websites and mobile applications), and claims and other liabilities.

    PROFILING

    Our website includes profiling, where we analyze Your use of the website as well as the purchases You make to offer You products and services which we consider more suitable for Your particular interests.

    RETENTION OF YOUR PERSONAL DATA

    The Company will retain Your Personal Data only for as long as set out in this Privacy Policy. We may retain Our Personal Information for a longer period, to comply with our legal obligations (for example, if we are required to retain Your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

    TRANSFER OF YOUR PERSONAL DATA

    Your information, including Personal Data, is processed at the Company’s operating offices and in the offices of our service providers. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

    The Company will take all steps necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

    DISCLOSURE OF YOUR PERSONAL DATA

    BUSINESS TRANSACTIONS

    If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

    LAW ENFORCEMENT

    Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

    OTHER LEGAL REQUIREMENTS

    The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

    SECURITY OF YOUR PERSONAL DATA

    The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is secure. While we strive to use commercially acceptable means to protect Your Personal Data, we cannot guarantee its absolute security.

    YOUR DATA PROTECTION RIGHTS

    As a data subject, You have the right to obtain information about Your stored Personal Data, its origin, recipients, and the purpose of the data processing at any time. Furthermore, You have the right to correct and transfer Your data and, if applicable, to object to, restrict the processing or delete processed data.

    Your request for information, deletion, correction, objection, and/or data transfer can be addressed to:

    Sentum
    Calle de la Manigua 41, atico 1.
    08027  Barcelona, Spain
    Tel.: +34 658 23 82 09
    E-Mail: info@sentum.com
    Website: https://sentum.com/

    In addition, You have the right to correction, deletion, restriction, objection, and data portability with regard to Your Personal Data.

    If You are of the opinion that the processing of Your Personal Data by Sentum violates the applicable data protection laws or Your data protection rights have been violated in any other way, You have the opportunity to complain to the responsible supervisory authority:
    https://www.data-protection-authority.gv.at/ 

    CHILDREN’S PRIVACY

    Our service does not address anyone under the age of 14. We do not knowingly collect personally identifiable information from anyone under the age of 14. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please Contact Us. If We become aware that We have collected Personal Data from anyone under the age of 14 without verification of parental consent, We take steps to remove that information from Our servers.

    If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

    LINKS TO OTHER WEBSITES

    Our service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

    We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

    CHANGES TO THIS PRIVACY POLICY

    We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

    We will let You know via email and/or a prominent notice on Our service, prior to the change becoming effective and update the “Last Updated” date at the top of this Privacy Policy.

    You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

    CONTACT US

    If You have any questions about this Privacy Policy, You can contact us by email:
    info@sentum.com 

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